York University Libraries | Clara Thomas Archives & Special Collections online exhibits

Jean Chrétien leadership buttons

Jean Augustine discusses three Jean Chrétien campaign buttons from the 1993 Federal election.

TRANSCRIPT
Those were buttons struck by the Liberal party of Canada in 1993 in the campaign so that all the candidates wore a button to indicate that they were a Liberal party member and that Jean Chretien was the leader. There is a difference here if you notice, and again it's a kind of internal thing, where in the very first campaign they had him with a suit jacket on, then smart campaigners came along and say he looks-- they want him to look young and with it and whatever else. So we went from taking the suit off, and then we went further from taking the suit off to putting him in a jean jacket. And again, to give the appearance of youth and with it and whatnot. So you can see the progression here of him looking almost like an older man, they keep saying for 93 and for the campaign you have to get out there, and so everybody wore the button of Jean Chretien. 

SOURCE
Chrétien, (Joseph Jacques) Jean. In Who's Who in the Twentieth Century (1999 ed.). Retrieved from http://www.oxfordreference.com.ezproxy.library.yorku.ca/view/10.1093/acref/9780192800916.001.0001/acref-9780192800916-e-371.