This is another button likely produced by a government agency. The message “We’re Canadian. Take it to Heart” espouses the national policy on multiculturalism. All Canadian citizens are equal in accordance to the Multiculturalism Act, 1988 .
Jean Augustine discusses the We're Canadian take it to heart button.
TRANSCRIPT
This was one put out by the department of multiculturalism: We Are Canadian, Take it to Heart. And again, it's under the maple leaf, you know, we're all Canadians.
This is another example of a button emphasizing plurality and multiculturalism in Canada. Children are holding hands in a sign of unity and are dressed in different ethnic clothing.
Jean Augustine talks about the Become our partner button.
TRANSCRIPT
Again, this gives the same kind of message as the Carrousel of the Nations and this speaks more to the diversity in Canadian society. And notice again the holding of the hands in the circle; that we need all to come together, recognizing and respecting each other. And it's the same message with this Carrousel again; we're all different but we're all coming together.